Innovations keep the world spinning.
The most vital theses are:

• If they meet market expectations.
• If they anticipate changing market demands correctly.
• If the upper management supports an open mind setting and a rewarding innovative culture.
• If there is an effective and Intellectual Property Right protecting innovation and knowledge management system available.
• There are many “Ifs”, Innovation Lead meansconverting all these “Ifs” into concrete actions from scouting, technology feasibility work, product creation all the way up to realising high Return of Investments.